Increase Your Site's Traffic

Posted on 2009-10-24, 07:13, by RB, under Marketing and Advertising.

It's no secret that increasing your site's traffic is the key to your Internet business survival. The next question is, what type of traffic are you increasing? Many people think going after social network traffic is the way to go. Think about this, the last time you used the Internet to find something where did you go? Did you use Facebook or Digg? Chances are you used Google. Chances are most people searching do the same and this is where your focus should be.

As mentioned before, you want to diversify your traffic sources, but the organic (free) search market is dominated by Google. Does this mean you want to ignore Yahoo and Bing? No, but your focus has to be with Google because that's where the action is.

Increasing Your Site's Traffic

We want to increase our visitor count not with only lookers, but we want buyers and return visitors. If you're starting an Internet business then the only way you have to go is up. You attract people through writing or advertising. Let's focus on increasing your site's traffic for Free. There are basically three ways to do this when you write a posting.

  1. Write for Google
  2. Write for the customer
  3. Write for both

Looking at the 3rd way first, it's a more complicated matter to satisfy both a visitor and Google. It's easy to get off track and then your post has satisfied neither.

The best way to start is to focus on what Google wants because they're the ones that will rank your site. Does this mean you write gibberish? No, of course not, but you have to be aware of how Google looks at your posts compared to how a visitor reads it.

What makes SEO such a big field of employment is its uncertainty. Each has their own "secrets" better than the next. For us, the outsiders, we only have what makes sense. So what makes sense? If Google only has content to judge where we rank in different searches, then that's where we start. What do we know for sure when it comes to content? Keywords.

Increase Your Site's Traffic With Keywords

To satisfy Google you have to satisfy their customer, the searcher. To increase your sites traffic, you have to increase your keyword base. Finally, to increase the whole damn thing, you have to get ranked high in the engines for keywords.

One thing I tested a bit is competition. Not a fact, but an observation. I won't get discouraged if I'm going for a highly competitive keyword and see Wikipedia on page one. My thought is, by default if Google doesn't have enough quality indexed content then they toss in a Wikipedia page.

So if I can do it right, I have a shot to make Google happy and get on page one for that keyword. So far I am encouraged by the results. This by no means stops you from going after lower volume keywords for increased site traffic.

The process of laying out a broad footprint for traffic is a proven winner.

This is just one way to increase your site's traffic for free. Do some thinking outside the box to stay ahead of your competition.

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