RSS Feeds: What's the Future of Link Building?
Link building has always been one of the key factors in the success of a website. In fact, before search engines existed you either needed the URL of the site or you had to find the link somewhere. Most site owners know the importance of links to improve their sites and new services that make this process easier are becoming more affordable. This raises the question of, how will Google rate links in the future?
Google is who most of us want to make happy, so we use them as the model. Google knows what's going on, anytime the masses start gravitating to a method, it dilutes the purpose. With everybody scampering for backlinks, how will Google rate them? Will they just let the free market of competition work its way through? The answers will lie in what choices they have to rate sites.
Your Link Building Efforts are Not Wasted
The three common links we use are:
- Internal
- Outbound
- Inbound (backlinks)
Besides making Google happy, you can be assured you visitor will benefit too. You can take them to places they would otherwise not know existed. This is the basis for the web, a lot of interconnected sources of information. So if Google ever changes how it rates links, your customer will still appreciate your best efforts. Isn't that a big factor in all of this?
We won't forget you either, building links to guide a customer to where you want them to be is a benefit to you too. Whether it's a product or service you're monetizing, link building is a way to lead them there.
Broken Links
If you give directions to someone and the road you send them to is a dead end, isn't that frustrating? The same applies to your link building efforts.
Broken links occur all the time. This can be due to sites closing, they change their theme, the format changed or they purge old data. Whatever the reason, you need to maintain this part of your business. From what I understand, Google views this as a poorly maintained site and will eventually penalize you.
In the Google webmaster tools there's a crawl error report which can help in this area.
For right now, it looks like links are still in and even if the way they are rate them changes, all your efforts in link building will not be lost.
Google's job is to bring people to you. Your job is to keep them coming back.
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